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The Brand Strength Monitor

The brand strength monitor is a continuous tracking of all the brands in your category, an online dashboard that allows clients to view brand strength data for all the brands within their category and export their data in excel for use in their programs and an affordable solution to tracking brand strength/value with the only measure independently cited for its ability to link survey results with actual in-market performance.
The Brand Strength Monitor is a game changing deliverable of an established, trusted, and independently validated measure of brand value. It is the ONLY independently validated measure of brand value available. The Brand Strength Monitor captures all the brands in your category and isolates brand strength by holding everything else in the actual buying experience – price, promotion, shelf position, etc. – constant.
We are entering a new era of marketing accountability in which Marketers are stepping up, mastering and applying the science of measurement and process management to the art of marketing. As MASB (the Marketing Accountability and Standards Board) has stated, this is an era in which “a fundamental shift will drive consistent growth with improved methods for measuring, forecasting and improving the effectiveness of marketing activities and a narrowing of the gap between marketing efforts and financial outcomes.”
MSW Research has been a proud participant in MASB’s efforts to serve as an independent governing body for the marketing and finance interests in the industry. We were very pleased that our patented measure of Brand Preference has been independently reviewed and deemed an exemplar measure by MASB and verified for use within their Brand Investment and Valuation Model. In fact, ours is the ONLY measure that has been so qualified and verified by this independent and highly respected organization.
MASB conducted an 18-month study across 120 brands and found MSW Brand Preference to correlate strongly with market share – as stron

Categories: Business, Business
Topics: brand equity, brand health, brand index, brand strength, brand valuation, brand value, index, strength, valuation, value

Semrush Rank: 8,720,837

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