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Using Short Stories or Articles To Market Your Book

[caption id=attachment_4359 align=alignleft width=274] Photo by Artem Beliaikin from Pexels[/caption]

Free stories are a bit of a conundrum for many writers. They are easy to write, format, and edit. However, most writers are not sure what to do with them? Many do not have enough stories to put together as a collection. Most writers who attempt to sell individual stories on online platforms do not generate significant sales.

Still, there are unique features of short stories that make them suitable as a marketing tool. First, most short stories under 10000 words can be read in one sitting. There is less likelihood that a reader will abandon them halfway as the case in books. In addition, even people who traditionally prefer to read physical books are open to reading short stories in digital format.
Short Stories as a Marketing Tool
Instead of seeking to monetize short stories directly, it is possible to use them as a means to generate sales of your other works such as books. To this end, there are several goals. The first would be to create a base of readers who know your brand as an author. A lot of authors have a blog and social media presence where they put out content as a way to keep people engaged.

Short stories can be shared on your websites for free as a token to your followers. Even if you do not make any sales, it puts your name out there as a great writer. You can also require that for people to download the short story in pdf, they join your mailing list. Having a mailing list is an underrated marketing tool in 2021. It allows you to send out communication on upcoming book releases. A mailing list, in fact, is a great way to make pre-order sales because it consists of your most loyal followers.

Once you have enough short stories penned, you can use them to pull in new readers. For instance, every time someone new visits your website, you can ask them to join your mailing list in order to get a ‘free library collection’. This helps to in

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