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The AMPscript Guide - Introduction

Introduction Digital marketing is changing. Again. The lines between digital marketing and Customer Relationship Management (CRM) is blurring because the need for highly personalized, relevant communication is greater than ever before. The unique needs and desires of customers and prospects need be understood through CRM, then realized through marketing communication. Relevance is now the key […]

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Topics: amp script, ampscript, amp-script, ampscript guide, indexof ampscript, the ampscript guide

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