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Say It With a Story | Business Storytelling to Move People to Action

In fall of 2003, I got this hair-brained idea to document 100 great examples of organizations of all sizes and shapes using business storytelling. To do this, I enlisted the help of hundreds of people. I stopped at 81 on New Year's Eve of 2005. Why? Because what I started to notice was that not all of the examples people were providing were actually grounded in the true rigor of story. Ever since the book that contains these examples — Wake Me Up When the Data Is Over — was published by Jossey-Bass/Wiley in 2006, I've been on the search for more examples. So I was thrilled when I saw the blog post on LinkedIn by Chris J Reed Black called "What is Storytelling? Microsoft's Chief Storyteller Explains." I was heartened when I saw the graphic that distinguishes storytelling from corporate speak. Then I saw the link to "a great portal full of great stories" which takes you to a page called "Stories: Get an inside look at the people, places, and idea that move us." As I looked down the page, I saw entries titled profiles and features that revealed lots of interesting information and tidbits, and strings of beginnings of stories, but no full fleshed out stories. Then I saw a reference to a site called 88 Acres — so I checked it out, hoping I might get some type of future story (vision story or scenario story). Instead, I encountered what I'd call a "news report" rather than a story. So I'm left wondering: Is Microsoft really using business storytelling in the truest of senses? Or is it labeling other forms of narrative — anecdotes, news reports, profiles, descriptions and the like — as stories. I crafted the following comment to this article. When I hear something back about it, I'll let you know! In the meantime, please do not be fooled into believing that everything people label as business storytelling really is. For me, this is one of the greatest challenges in the field that those of us as thought l

Categories: Blogs/Wiki, Information Technology
Topics: business storytelling to move people to action, dream stories, microsoft, say it with a story, scenario stories, story use, storytelling, storytelling activity, tips and techniques, training, types of narrative, vision stories

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sayitwithastory.com
Say It With a Story | Business Storytelling to Move People to Action
In fall of 2003, I got this hair-brained idea to document 100 great examples of organizations of all sizes and shapes using business storytelling. To do this, I enlisted the help of hundreds of people. I stopped at 81 on New Year's Eve of 2005. Why? Because what I started to notice was that not all of the examples people were providing were actually grounded in the true rigor of story. Ever since the book that contains these examples — Wake Me Up When the Data Is Over — was published by Jossey-Bass/Wiley in 2006, I've been on the search for more examples. So I was thrilled when I saw the blog post on LinkedIn by Chris J Reed Black called "What is Storytelling? Microsoft's Chief Storyteller Explains." I was heartened when I saw the graphic that distinguishes storytelling from corporate speak. Then I saw the link to "a great portal full of great stories" which takes you to a page called "Stories: Get an inside look at the people, places, and idea that move us." As I looked down the page, I saw entries titled profiles and features that revealed lots of interesting information and tidbits, and strings of beginnings of stories, but no full fleshed out stories. Then I saw a reference to a site called 88 Acres — so I checked it out, hoping I might get some type of future story (vision story or scenario story). Instead, I encountered what I'd call a "news report" rather than a story. So I'm left wondering: Is Microsoft really using business storytelling in the truest of senses? Or is it labeling other forms of narrative — anecdotes, news reports, profiles, descriptions and the like — as stories. I crafted the following comment to this article. When I hear something back about it, I'll let you know! In the meantime, please do not be fooled into believing that everything people label as business storytelling really is. For me, this is one of the greatest challenges in the field that those of us as thought l

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