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home : Character - Experts on Brand Character and Story

prologue:home sweet home Character The essence of every story—no matter what the plot—is that we discover who the characters truly are and what they genuinely value exactly when the rug gets pulled out from under them… “Character gets to the heart of what good storytelling is all about. They’ve helped Wendy’s focus on what makes […]

Categories: Business, Entertainment
Topics: brand, brand character, brand equity, brand icon, brand meaning, brand personality, branding, character, experts on brand character and story, spokes character, spokesman

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