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Decoded: The Science behind why we buy

Why do consumers buy what they buy? Decoded provides a journey through fascinating insights from decision science. It is a practitioner's guide showing how to apply this valuable leading edge knowledge on consumer decision-making to our day to day marketing work.
Categories: Marketing/Merchandising, Business
Topics: behavioural economics, book, decoded, decoding, implicit marketing, neuroscience, psychology, purchasing science, the science behind why we buy

Semrush Rank: 10,352,584
decoded-book.com
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