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Direct Response Television Advertising, DRTV Courses & Training, DRTV Project Management, Media Buying, Infomercial Management

The leading authority in Direct Response Marketing project management & feasibility, public courses & on-site training, DRTV consulting, media buying & call center training, infomercial production.

Categories: Business, Business
Topics: brand response advertising, direct response finance, direct response television advertising, drtv, drtv courses, drtv courses &, drtv project management, drtv public courses, drtv service providers, infomercial management, infomercial marketing, infomercial production, media buying, media optimization, radio direct marketing, telemarketing training

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directresponsemedia.com
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eicoff.com
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When results matter. . Eicoff (previously A. Eicoff & Company) is one of the top ten advertising agencies in Chicago. It specializes in direct response television (DRTV) advertising. It is known as the firm that popularized 1-800 call numbers and claims to have coined the "â€¦ or your money back" catchphrase. Eicoff is based in Chicago, Illinois. Alvin Eicoff, the father of DRTV advertising, founded A. Eicoff & Company in 1959.Today, the company is led by CEO William McCabe and employs 120 people.

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