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EMPGENS | Journal of Empirical Generalisations in Marketing Science

Welcome to the Journal of Empirical Generalisations in Marketing Science (EMPGENS), a specialist on-line journal devoted to high quality research that develops empirical generalisations related to marketing, consumer behaviour, and strategy. EMPGENS is sponsored by the UniSA and the R&D Initiative for Marketing

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Topics: empgens, jenni romaniuk, journal of empirical generalisations in marketing science, market research, marketing, marketing articles, r&d initiative for marketing

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