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Apple Privacy App

DESCRIPTION
A collaboration with Stanford's d.School and Apple's Legal Team. Our goal was to create an interactive prototype for a native privacy application to educate and engage users about Apple's privacy policies.

MY ROLE + DELIVERABLES
Design Mentor and Interactive Prototype Designer.  We delivered an Interactive Prototype of concept to Apple's Legal Team.

METHODS
Survey Design, Usability Testing, Remote Team Collaboration,  Sketching, Team Brainstorming, Rapid Prototyping, Interactive Prototyping

TOOLS
Mechanical Turk, Qualtrix, Marvel app, Proto.io, Adobe Illustrator, Adobe Photoshop


The Problem
If users were to read the privacy policy at the websites they visit each year, it would take 25 WORKING DAYS (per user) and cost $58.3 BILLION HOURS in lost productivity.*

Now that's a big problem.  I was one of three designers invited by Margaret Hagan, d.Lab lecturer at Stanford, to mentor law students through the user centered design process.  This d.Lab partnered with Apple's Legal Team to redesign their Privacy Policies.

[slideshow_deploy id='962']

 
The Approach
Our goal was to integrate Apple's Privacy Policies, Website Privacy Policies, and Device Settings. We focused on super users that were tech savvy and understood privacy tradeoffs.  Less than 10% of users spend two or more minutes reading Terms of Service Agreements and we wanted to create a more engaging experience with their privacy settings.

Our Design Question: How might we help a 27 year old tech-smart art student feel a sense of understanding and control over how her personal data is used by Apple so that she views Apple’s privacy behaviors in a positive light and increases her trust of and loyalty to the company.

My role: I created the final interactive prototype for the team utilizing their research findings.  Currently the Privacy Settings are located on the Apple device in the Settings application.   Our design solution was to create a native app in the A
Categories: Blogs/Wiki, Information Technology
Topics: apple privacy app

Semrush Rank: 39,308,040
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