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Don’t Just Innovate. Create Customer Demand! Create new products & services that customers want and keep those solutions positioned as the best value among competing alternatives. Sharpen your innovation capabilities with our primers and accelerators. Jobs To Be Done Primer Identify customer needs and precisely define the value that customers want from solutions to get ... Read more

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Jobs-to-be-Done Institute showcases a wide range of articles, videos, podcasts and books from Clay Christensen, Tony Ulwick and other JTBD thought leaders.

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anthonyulwick.com
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