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International Journal of Advertising

The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC).

Categories: Marketing/Merchandising, Business
Topics: advertising, advertising journal, direct marketing, ija, ijoa, international journal of advertising, media, public relations, sales promotions, sponsorship

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