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Jay Greene | Author of Design Is How It Works

Drawing on hundreds of hours of interviews with executives such as Virgin Atlantic Chairman Richard Branson and Nike CEO Mark Parker, business journalist Jay Greene illuminates in a series of fascinating case studies of design-oriented companies—from OXO to Clif Bar to LEGO—that design isn’t merely about style and form.

Categories: Business, Business
Topics: author, author of design is how it works, book, business strategy, corporate culture, creativity, design, design thinking, ideation, innovation, jay greene

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