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Jinni Entertainment Discovery & Targeted Ads

For the past seven years the company has been providing a robust discovery service to pay TV and OTT providers and also offers a targeted advertising taste-based audience buying solution for entertainment brands. . Jinni was a website-based search engine and recommendation engine for movies, TV shows and short films. The service was powered by the Entertainment Genome, an approach to indexing titles based on attributes like mood, tone, plot, and structure. As of 2015, it was no longer available to the public, but is reportedly available via API and business-to-business licensing, where it reportedly impacts businesses like Comcast's Xfinity product, as well as other businesses using "smart" entertainment search. https://en.wikipedia.org/wiki/Jinni.com

Categories: Entertainment, Entertainment
Topics: content providers, entertainment brands, jinni entertainment discovery, movies, networks, ott, pay tv, premium, studios, targeted ads, tv, video

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