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Home | Jonah Berger

Magic Words What to Say to Get Your Way. Almost everything we do involves words. From emails and power points to phone calls and pitch meetings, words are how we persuade, communicate, and connect. But certain words are more impactful than others. They're better at convincing clients, captivating audiences, and driving action. What are these
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Topics: contagious, contagious book, contagious: why things catch on, how things catch on, jonah berger, viral, word of mouth, wsj bestselling author of contagious

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