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Konceptanalytics.com :: Market Research Reports and Industry Analysis

Get The leading provider of market research reports and industry analysis on products, markets, companies, industries, and countries worldwide.

Categories: Business, Business
Topics: business research, country reports., industry analysis, market research reports, market research reports and industry analysis

Semrush Rank: 27,284,191

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The leading provider of market research reports and industry analysis on products, markets, companies, industries, and countries worldwide. Type of business activity. Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally.The field of marketing research is much older than that of market research.

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