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Customer Experience has become a buzz word, but the reality is that companies are using it interchangeably with other terms and that is creating confusion for what these roles are and what they should be doing. Some of this is due to how mature an organization is from a Customer Experience maturity level and at other times it is a lack of understanding or alignment on what Customer Experience is.
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Topics: agency, consumer promotion, customer experience, customer service, cx, integrated marketing, journey mapping, marketing services department, marketingsmith, religious organizations, service delivery

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