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PR401 | パブリックリレーションズの解説といったらココ、っていうページ

パブリックリレーションズを解説するページです。日本で使われている「広報」とはまるっきり違い、情報発信を経営戦略から構築するという設計思想です。ストラテジックコミュニケーション、とも言われるようになってます。この概念の中では、マーケティングも、販促も、広告も１手段・１ポーションにすぎません。そんなこんなを解説します。

Categories: Business, Business
Topics: パブリックリレーションズ、pr、広報、マーケティング、パブリシティ、広告、宣伝、販促、セールスプロモーション, パブリックリレーションズの解説といったらココ、っていうページ

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株式会社井之上パブリックリレーションズ | コンサルテーションをベースにした総合PR会社
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マーケティング×コミュニケーション戦略の情報サイト「マーケティングPRのモト」
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