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Purpose Awards | Honouring creative campaigns for positive change

Honouring creative campaigns for positive change

Categories: Business, Business
Topics: awards, campaigns, change, creative, for, honouring, honouring creative campaigns for positive change, positive, purpose, purpose awards

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The PRWeek Purpose Awards are back and the topic of purpose couldn’t be more relevant. The global COVID-19 pandemic has many searching for meaning. With so many either out of work or working in new limited capacities, it’s not surprising that individuals and companies have been reassessing their core values, which, during times like these, comes to light instantly. Some scramble to change behavior to match evolving consumer and stakeholder expectations. For others, the transition to a more purposeful world may come a bit easier simply because they are remaining true to themselves and how they engage their customers and employees. The Purpose Awards will recognize activations that use creative ideas to further positive causes and also to acknowledge the organizations and individuals behind them. The Awards are open to agencies, brands, public sector bodies, nonprofits and NGOs. As consumers and potential staffers increasingly insist on brands they engage with and organizations they work for communicating what they believe in and standing up publicly for those values, winning a Purpose Award is the perfect way to demonstrate your organization’s authenticity in this crucial area.

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Now celebrating its 22nd year, the PRWeek Awards is firmly established as the communications industry’s highest accolade. A PRWeek Award is a unique symbol of excellence and leadership and immediately sets victors apart from all others. It celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. A PRWeek Award is a unique symbol of excellence and leadership. It immediately sets victors apart from all others. The only way to win one is to enter. We look forward to seeing you virtually on March 18, 2021 for this annual celebration of our increasingly influential and powerful industry.

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