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Market Segmentation Study Guide Market Segmentation Study Guide

This study guide was been developed by Geoff Fripp to assist university-level marketing students better understand and work with the topics of market segmentation, targeting, differentiation and positioning. It includes free tools, lots of examples, and how-to guides.
Categories: Education/Reference, Education
Topics: market segmentation examples, market segmentation process, perceptual map template, product positioning examples, stp process

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